SEO Blog

Promotional Campaigns Now Available for TV/Film Industry

January 1st, 2015

At Search Concepts, we’ve specialized in search engine and social media marketing of web businesses for nearly a decade.  However, we’re proud to announce that we have recently expanded our services to include the TV/Film industry.

With the launch of our new entertainment division, our company now creates strategic, promotional campaigns for TV/Film properties which focus on content creation and distribution in order to to reach your target audience, build awareness and maintain interest in your TV/Film property.

Over the last 7-10 years, TV/Film properties have seen tremendous growth in their audience thanks to the efforts of passionate fan bases that have taken their water-cooler talk to the web. Instead of a water cooler, fans now communicate  via message board and blog discussions, weekly podcasts, social media, through the creation and distribution of fan art plus weekly episode recaps that include analysis and commentary.

If you have a TV/Film property that you’d like to promote online by combining fan fervor with agency strategy, Search Concepts now offers specialized promotional campaigns that utilize our in-house content creators in order to create and sustain a buzz about your TV/Film property well before and long after its promotional cycle.

Depending on the property and its goals, we’ll develop promotional content from a fan perspective (e.g. podcasts; fan art; film/episode recaps/analysis/commentary; social media content) and distribute it through a variety of social media channels as well as relevant entrainment  and user-generated forums that  reach your target audience, incite conversation and maintain the attention given to your property.

Contact Search Concepts for more information or call 1.888.939.1991 to learn more about how we can increase the buzz surrounding your TV/Film property by combining fan fervor with agency strategy.

Google Search: There’s an App for That…

March 30th, 2013

Recently, Google relaunched their television ad campaign for the improved Google Search App, which is available on devices running mainstream platforms such as iOS, Android, and Windows.

Of Google’s numerous television ads, here is the most popular spot, showing a mother doing last minute research for her daughter’s report on past US President, Martin Van Buren. It’s quite clever.

Google Search App Features & Improvements

Voice Search: In order to compete with services like Siri, Google has improved their voice search feature, which originally just input the words of your query without actually showing the answers to it.

Instant: Your spoken words are now displayed instantly as opposed to the system previously taking time to load your query. Even the answers to your query are instantly displayed and spoken back to you with a human-like voice.

Interactive: When you ask the Google Search App a question, it immediately pulls up webpages, maps, or whatever your question corresponds to. For example, when searching for a particular doctor’s office in Downtown Los Angeles, the app immediately spoke the doctor’s name, pulled up the Google map of the office location, and presented an arrow to touch and view more detailed contact information for the doctor’s office.

Realistic: Google Search App’s spoken voice is more realistic, therefore less robotic than Apple’s Siri.

Languages: Google Search App also supports more languages than Siri.

Google Search App Downfalls

Lack of Integration: Google Search App does not integrate with your phone’s operating system like Siri does when attempting to open unrelated apps, access your calendar, set up an alarm, or access your music. Siri has all of these abilities.

Lack of Understanding: Google Search App can misunderstand your question or particular words rather easily, which can cause frustration (much like Siri does too). Therefore, it is best used for simple queries such as finding out weather conditions, simple definitions, calculations, and other simplistic factual information sought.

To view more Google Search App Commercials, visit Danny Sullivan’s excellent post on the subject too.

For information about this blog, contact us via email.  Also visit www.search-concepts.com to request a quote for your web site’s SEO, PPC and Social Media Marketing needs.  Last but not least, don’t forget to connect with us through Facebook, Twitter and Google+, and share our blog posts with your own network.

Google Glass To Break The Smartphone’s Reign?

March 18th, 2013

Google Glass is a wearable pair of “smart glasses” that have a head-up display (HUD) incorporated, displaying data and results per your command within a tiny prism display sitting just above your eye-line.  According to Google CEO, Sergey Brin, Google’s latest product innovation is meant to end the social isolation of smartphones as you often miss the events going on around you while playing with your phone.  Google Glass eliminates that distraction as you enjoy your life while wearing glasses and have all the functions and commands of your smartphone without having to divert your attention to your phone.

Just like any other new product release from a big player like Google or Apple, we are going to have enthusiasts, along with an equal amount of suspicion and pessimism regarding the product’s functionality as well as questioning the direction of the company’s technology evolution. So what is Google Glass and where does it stand?

Features, Functions, & Specs of Google Glass

Google Glass has many common “smart-device” features and functions, which include the following:

  • Wifi Enabled
  • Bluetooth-Enabled
  • Voice Control (Say “OK Glass” to see menu options)
  • Speech to Text Messaging
  • Built-in Microphone (e.g. Ask for directions)
  • Camera (e.g. Take pictures/video, talk with people over video chat, stream with others what you are seeing through your glasses, Google Maps/Street View Directions
  • GPS Embedded Chip for Google Maps Integration
  • Sound capabilities through bone induction which sends vibrations through your skull and transfers sound to your inner ear.
  • Battery hides within the glasses
  • Frames are flexible, lightweight and come in 5 different colors (black, sky blue, orange, grey, and white)

For even more details about Project Glass, visit TechRadar’s in-depth glance.

Already Wear Glasses? No problem

No need to wear two sets of glasses because Google is working on designs that fit over your current frames. The Glass design is modular, meaning you can add lenses and frames that match your current prescription. These custom versions should be ready in late 2013, but don’t expect it to be perfect from the start if your vision is problematic.

Price, Pre-order and Release

According to the New York Times, anonymous Google employees have reported that Google Glass will be around $750, which is equivalent to an up-to-date smartphone. They will undoubtedly be available to purchase online, with rumors of Google starting up a Google Store on a brick and mortar stage. Pre-orders were open to the public and cost $1,500, with the promise of receiving “private updates” regarding Project Glass. Google plans on releasing Project Glass to the public in 2014, with the chance of a late 2013 release.

Check out the Official Google Glass Informational page, click here.

For information about this blog, send us an email.  Also visit www.search-concepts.com to request a quote for your web site’s SEO, PPC and Social Media Marketing needs.  Last but not least, don’t forget to connect with us through Facebook, Twitter, Google+, and share our blog posts within your network.


Prepare for Enhancements Coming to Google AdWords

February 13th, 2013

Google AdWords is already allowing AdWords users to upgrade to the new “AdWords enhanced campaign.”

By June, ALL campaigns will be upgraded to this “enhanced” version of AdWords.  The enhancement will allow users to manage all campaigns, regardless of device (computer, tablet, mobile phone) in one place. This means the end of mobile campaigns.

If you are already struggling with managing your AdWords campaign, now is the perfect time to try our AdWords and PPC campaign management services.  Since your customers’ search habits differ depending on the device they’re using, we will ensure your campaign is set up and managed according to these search habits and the device they’re using, whether it’s an iPhone, iPad or a laptop computer.

Learn more about Search Concepts’ AdWords Management here.

Discussion: Microsoft adCenter is now “Bing Ads.” What do you think?

September 10th, 2012

Microsoft adCenter has now rebranded their ad interface and is simply known as “Bing Ads” providing ads across the “Yahoo! Bing Network.” How do you feel about this new look and interface originally updated in March?

Discussion: How Has Google Penguin Affected Your SEO?

July 1st, 2012

It’s been a little over 2 months since Google’s latest algorithm update — Penguin — went live.

How has your site’s SEO been affected?  It’s not too late to start cleaning up your backlinks by viewing your external links profile.  Google has made it clear they will reconsider any penalized site after they’ve addressed their unnatural link issues.  To be reconsidered, submit your case here.

As always, please honor our comment policies in order to create a valuable discussion.

Like Us on Facebook and Save $25.

March 6th, 2012

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