Recently, Google relaunched their television ad campaign for the improved Google Search App, which is available on devices running mainstream platforms such as iOS, Android, and Windows.
Of Google’s numerous television ads, here is the most popular spot, showing a mother doing last minute research for her daughter’s report on past US President, Martin Van Buren. It’s quite clever.
Google Search App Features & Improvements
Voice Search: In order to compete with services like Siri, Google has improved their voice search feature, which originally just input the words of your query without actually showing the answers to it.
Instant: Your spoken words are now displayed instantly as opposed to the system previously taking time to load your query. Even the answers to your query are instantly displayed and spoken back to you with a human-like voice.
Interactive: When you ask the Google Search App a question, it immediately pulls up webpages, maps, or whatever your question corresponds to. For example, when searching for a particular doctor’s office in Downtown Los Angeles, the app immediately spoke the doctor’s name, pulled up the Google map of the office location, and presented an arrow to touch and view more detailed contact information for the doctor’s office.
Realistic: Google Search App’s spoken voice is more realistic, therefore less robotic than Apple’s Siri.
Languages: Google Search App also supports more languages than Siri.
Google Search App Downfalls
Lack of Integration: Google Search App does not integrate with your phone’s operating system like Siri does when attempting to open unrelated apps, access your calendar, set up an alarm, or access your music. Siri has all of these abilities.
Lack of Understanding: Google Search App can misunderstand your question or particular words rather easily, which can cause frustration (much like Siri does too). Therefore, it is best used for simple queries such as finding out weather conditions, simple definitions, calculations, and other simplistic factual information sought.
To view more Google Search App Commercials, visit Danny Sullivan’s excellent post on the subject too.
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