The Google blog announced recently that Google is better able to crawl and index text within flash files. This new algorithm has been integrated with Adobe’s Flash Player Technology so that everything from flash buttons to banners can be crawled.
Achieving quality search engine rankings for all flash sites has always been difficult because of the search engine crawlers’ inability to read the flash content. It is never easy to tell a client that the web site they just paid a small fortune for has a major SEO handicap. Most of the time, Search Concepts consults their web designer on a redesign where flash and html can both be utilized.
This latest report is certainly great news for web designers and flash web site owners. However, until proven otherwise the old fashioned web site with plenty of html text has more search engine optimization upside in terms of ranking well in the search engines. Ultimately, only time will tell how this new algorithm takes shape.
