The practical application of SEO extends beyond standard businesses that are in need of improved search engine rankings for their websites. In the past few years, many entrepreneurs have purchased undervalued or poorly managed websites, fixed them, and flipped them for a profit. The industry is only growing. A quick glance at EBay reveals nearly 2,000 websites that are currently for sale.
Although many purchasers improve websites through a simple redesign or software upgrade, an SEO campaign often ends up being the most profitable way to flip a site. There are many successful websites for sale that have never been optimized and are thus nowhere near their full business potential. A prudent purchaser can turn such a site into a gold mine with some patience and a small investment in an SEO campaign. Full-time website flipper Dave Hermansen said it best: “Making sure people find your site makes all the difference. Once you beef up traffic, everything else just happens.”
