Today, a company interested in our search engine marketing services made an interesting proposal: a commissioned-based structure (instead of a traditional flat monthly fee) in which we would receive a percentage of any sale achieved as a result of our SEO efforts. While we are confident in our ability to produce search engine marketing results that lead to sales, we had to respectfully decline this request for several reasons.
First, tracking sales that originate from a search engine user is problematic, especially when the user calls or emails first, delaying the buying cycle. Customer service would have to track the source of every sale to make sure it is noted as a search engine based sale.
Second, our SEO services drive unique visitors to your site from the major search engines. After a visitor arrives, then your web site’s message, pricing, appearance, and functionality determine whether you make a sale. Although our SEO services cannot fully control whether your site appeals to visitors in the aforementioned areas, we are happy to provide feedback on what your site may need to accomplish the site’s call to actions such as sales, calls, contact requests, etc.В In sum, successful SEO cannot be measured simply by number of sales. Rather, it is measured by the number of unique visitors coming to your site from the search engines.
Instead of a commission on sale based structure, a commission on the number of unique visitors that originate from the search engines would make more sense because that is our primary responsibility. Take the website’s existing average number of unique visitors per month from the search engines, and agree on a commission based structure when that average number increases.В
Search Concepts has one of the most consumer friendly pricing structures in the industry. We strive to earn your business each month by providing noticeable and measurable results. Unlike most SEO companies, we do not require that you make a long-term commitment. After each month, we assess the results achieved, and you can renew based on the satisfaction with that progress.
