Investing in SEO is wise for the future of your business for a myriad of reasons. A primary reason is that the relevance and necessity of SEO will only increase as search engine use expands to a wireless and mobile market.
Verizon and Google are in early discussions regarding a partnership that would feature Google’s search service on Verizon phones. Verizon has 68.7 million customers and added 1.5 million wireless customers in the second quarter of 2008 alone. Clearly, the impending deal has significant SEO ramifications. Additionally, Google already has a deal with Sprint that gives Sprint PCS customers direct access to Google’s search engine.
Perhaps most astonishing is how Apple’s iPhone has transformed search engine use. Last February, Google reported that the iPhone produces 50 times more search requests than any other mobile handset. Apple has sold millions of iPhones (over one million just in the first weekend they were released) and is looking to further tap into the overseas market. The bottom line is that more users are performing more searches more frequently than ever before.
The trend does not appear to be slowing any time soon. The New York Times recently stated, “Google has a voracious appetite for expansion of its search business beyond personal computers and into the mobile world.” As an example, Google offers to upgrade numerous brands of wireless phones with its free products. As Google and other search engines expand into the mobile world, your business can gain significant exposure – but only if you take SEO seriously.
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Mobile search is picking up more and more steam…informative article.
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