Archive for September, 2008

Why Online Advertising Will Outpace TV Advertising

Saturday, September 20th, 2008

When television first became commercially available in the late 1930s, it transformed the world of advertising en route to becoming the most dominant media form of promotion.В  Today, however, all of that stands to change.В  Online advertising is poised to become the dominant form of advertising and has turned into a $20 billion a year industry.В  The reason?В  Consumers, most notably younger users, are beginning to prefer the Internet to television.

Of Internet users in the 10 to 14 year old age bracket, 83 percent spend an hour or more online per day.В  Only 68 percent spent as much time watching television.В  Clearly, advertising online will eventually become more important than on television as that age demographic grows up and enters the core group of American consumers.В  Additionally, a younger generation that is even more Internet-dependent will emerge.

The correlation to SEO is also clear.В  According to a study by The PEW Internet and American Life Project, Internet users who are 18 to 29 years old search more often; are more confident about their search abilities; and rely more on search engines than any older demographic.В  For example, 97 percent of Internet users under 30 express confidence in their search skills, compared to 83 percent of users who are 50 to 64 years old.

As the Internet replaces television as the leading form of advertising, is your business prepared?

Yahoo! Home Page Finally Getting a Facelift

Wednesday, September 17th, 2008

Just the other day, we had a conversation about how archaic the Yahoo! home page looked. В Sure enough, Yahoo! is now testing a new and improved home page. В You can view the snapshot preview here. В One of the features that we’re excited about is the ability to sync other web based email programs such as Gmail within this new start page. В 

With all the recent controversy surrounding Yahoo!, it’s good to see they are still trying to improve their resources. В What do you think about the new Yahoo! start page?

DOJ Hires Top Antitrust Litigator to Assess Google Yahoo! Deal

Wednesday, September 10th, 2008

Yesterday, the Department of Justice hired one of the nation’s best antitrust litigators, Sanford Litvak, to help assess the evidence regarding the proposed deal between Google and Yahoo!.В  The fact that the DOJ hired outside counsel is a strong signal that it is prepared to litigate against Google.В  The DOJ has been taking depositions and issuing document subpoenas in past weeks.В  Additionally, groups such as the Association of National Advertisers have contacted the DOJ recommending against the proposed deal.В  Antitrust litigation would likely be narrowly focused on the proposed deal, but there is a chance that the DOJ could challenge the broader aspects of Google’s online advertising dominance.

Perhaps in response, today Google said it will cut the time it stores users’ personally identifiable search data to nine months from 18 months.В  Google claims this new policy will hamper its ability to deliver the most relevant search results and advertisements, but we believe that nine months of data should be more than sufficient to provide the most relevant search results possible.

These recent events indicate that Google will likely face heavy scrutiny much like Microsoft did in the late 1990s with their own antitrust issues.В  Stay tuned….

Microsoft v. Google: Shades of Chrome

Tuesday, September 9th, 2008

Although Google seems nearly omnipresent, there may yet be a chink in its armor.В  The fact that Google and Microsoft are aggressive competitors is no secret.В  The irony is that the vast majority of users who access Google content use Microsoft’s Internet Explorer to do so.В  Because of that, Google has always had concerns about Microsoft’s ability to control access to its search engine.В  Partially in response to that concern, Google launched its new browser, Chrome, in an attempt to cut into Internet Explorer’s browser supremacy.

The early reviews on Chrome have been mixed.В  Of particular note is the “con” that Chrome will arm Google with even more user information that it can incorporate into marketing and advertising research.В  Chrome does, however, feature an option called Incognito mode that provides users with private browsing.В  Interestingly, Google had recently griped about an update to Internet Explorer 8 with a similar function

While Google shouldn’t be underestimated, it is not likely that Chrome will significantly cut into IE’s dominance of the browser market.В  When it first debuted, Chrome reportedly grabbed 2.57 percent of the browser market, but that number has dropped to 1.7 percent, presumably because the novelty factor has worn off.В  Thus, Chrome’s release isn’t likely to result in any immediate changes to SEO and Internet marketing.