Although Google seems nearly omnipresent, there may yet be a chink in its armor.В The fact that Google and Microsoft are aggressive competitors is no secret.В The irony is that the vast majority of users who access Google content use Microsoft’s Internet Explorer to do so.В Because of that, Google has always had concerns about Microsoft’s ability to control access to its search engine.В Partially in response to that concern, Google launched its new browser, Chrome, in an attempt to cut into Internet Explorer’s browser supremacy.
The early reviews on Chrome have been mixed.В Of particular note is the “con” that Chrome will arm Google with even more user information that it can incorporate into marketing and advertising research.В Chrome does, however, feature an option called Incognito mode that provides users with private browsing.В Interestingly, Google had recently griped about an update to Internet Explorer 8 with a similar function
While Google shouldn’t be underestimated, it is not likely that Chrome will significantly cut into IE’s dominance of the browser market.В When it first debuted, Chrome reportedly grabbed 2.57 percent of the browser market, but that number has dropped to 1.7 percent, presumably because the novelty factor has worn off.В Thus, Chrome’s release isn’t likely to result in any immediate changes to SEO and Internet marketing.
