When television first became commercially available in the late 1930s, it transformed the world of advertising en route to becoming the most dominant media form of promotion.В Today, however, all of that stands to change.В Online advertising is poised to become the dominant form of advertising and has turned into a $20 billion a year industry.В The reason?В Consumers, most notably younger users, are beginning to prefer the Internet to television.
Of Internet users in the 10 to 14 year old age bracket, 83 percent spend an hour or more online per day.В Only 68 percent spent as much time watching television.В Clearly, advertising online will eventually become more important than on television as that age demographic grows up and enters the core group of American consumers.В Additionally, a younger generation that is even more Internet-dependent will emerge.
The correlation to SEO is also clear.В According to a study by The PEW Internet and American Life Project, Internet users who are 18 to 29 years old search more often; are more confident about their search abilities; and rely more on search engines than any older demographic.В For example, 97 percent of Internet users under 30 express confidence in their search skills, compared to 83 percent of users who are 50 to 64 years old.
As the Internet replaces television as the leading form of advertising, is your business prepared?
[...] the past we have blogged about the expansion of online advertising and the wireless ubiquity of SEO.В These stimulus packages, though maybe not as efficiently as the [...]