Archive for December, 2008

A Brave New World: The Dominance of Internet Advertising

Thursday, December 25th, 2008

Google: an innovative, cutting edge tech company that encourages a casual work setting in the environmental friendly and trendy Googleplex.В  Procter & Gamble: the 2008 advertiser of the year that spends more than twice as much as the next advertiser on the list, has prospered since the 1800s, and only spends a tiny fraction of its ad budget online.В  These two companies recently initiated an employee-swap in an effort to learn from each other.В  So, what can we learn from them?

While the swap has been helpful for Google in terms of further educating their employees about marketing, it may be critical for P&G.В  Consumers ages 18 to 27 use the Internet 13 hours per week and only watch 10 hours of TV.В  Advertising on TV is still huge (look no further than the price of Superbowl ads), but P&G seems to understand that the future is online.В  Online searches for the word “coupon” have increased 50 percent in the past year, indicating that consumers are flocking to the Internet more frequently than ever.

Internet viewers are more active than passive TV viewers and thus are tougher to reach.В  It takes expertise to efficiently navigate the waters of online advertising.В  P&G understood that and went to Google for insight.В  Your business can look to Search Concepts with confidence for solutions to its online advertising needs.

Our Take on Google SearchWiki

Saturday, December 6th, 2008

Google recently unveiled a new search feature called SearchWiki, which allows searchers to rank sites as they please so future searches are organized according to their preference. В You can re-rank, delete, and add listings that are visible to just you, but you can write comments and notes on search listings that are visible to everyone.

I’ve never been a fan of public comments on blogs or articles. В I don’t dislike them as much as Buzz Bissinger, but it seems that for every useful comment, there are about ten asinine ones that serve no purpose but to discredit the source, promote something else, or create spam.

Allowing public comments on search listings allows web site owners to disparage their competition while hiding behind a screen name. В Over the years, Google has faced so much scrutiny with click fraud; this new comment feature opens up yet another outlet for competitors to sabotage one another.

The re-ranking feature is fine as people should have some control over their personal searches. В If anything, Google will use this data to continue the enhancement of their ranking algorithm. В If they can see what people want and don’t want, then they can make the necessary adjustments to the algorithm if the data recommends it.

The public note and comment feature has to go… and I’m betting it will be removed or revised sooner rather than later.