Archive for January, 2009

In a Down Economy, Search Prospects Still Rosy

Thursday, January 22nd, 2009

In a turbulent economy, many companies suffer losses.В  Even Google and Microsoft have struggled in terms of earnings.В  Microsoft’s recent quarterly reports show job cuts and sub par earnings.В  Said CEO Steve Ballmer, “We are not immune to the effects of the economy.”В  Google didn’t fare much better.В  While it managed to beat analyst estimates, Google’s company earnings declined for the first time.

In terms of the search industry, however, the story is different. В Interestingly, though not surprisingly, Microsoft’s ad revenue last quarter was up seven percent.В  The revenue increase is due to the growth of search queries and impressions per user.В  Ballmer said that Microsoft would add “a few thousand jobs in areas like search where we continue to see incredible opportunity to do good work.”В  Backing up that statement, Microsoft is also still intent on acquiring Yahoo!’s search business.В  Though we have been down this path before, there have been some discussions between executives at each corporation.

The search industry is relatively insulated from a roiling economy.В  Search engine marketing benefits your business right now because the costs are lower in comparison to traditional marketing mediums such as TV, radio, or print.В  Have your business take advantage of this growing area as well.В  You can always request a free quote or feel free to call us with any questions.

Google’s Pinstripes

Wednesday, January 7th, 2009

Looking back at 2008, the biggest newsmaker in the search engine realm was Google – again.В  Whether it was the Yahoo! acquisition saga, its continued dominance of search engine market share, or its acquisitions of companies such as Begun and Omnisio, the ramifications of Google’s actions were followed carefully across the web and in the Search Concepts blog.

At some point, one can’t help but compare Google’s popularity, power, and of course, spending, with that of the New York Yankees.В  While the Yankees’ success is not quite analogous to that of Google in recent years, other trends are similar.В  For example, the list of Google’s acquisitions over the past seven years is staggering.В  The Yankees, after missing the playoffs for the first time in 14 years, committed $423.5 million to three free agents this off-season and now boast a roster that includes the four highest paid players in baseball.

Both have the evil empire reputation in many circles, as Google is regularly described as Machiavellian and the Yankees spending habits are criticized as being “bad for baseball.” Neither seems to be completely recession proof, but both still play by different rules even during an economic crisis.

As the Yankees have found in recent years, spending the most money doesn’t guarantee success.В  Will Google learn the same lesson in 2009?В  Could the sometimes criticized acquisition of DoubleClick be Google’s Hideki Irabu?В  Or does Google’s dominance in search engine share insulate it from acquisition mistakes?В  Google can’t afford to take its position for granted, because in the ever evolving and amoebous Internet world, the next big company is always lurking and ready to dethrone the reigning heavyweight.В  Just ask Yahoo! or Microsoft.

Happy New Year from Search Concepts!

Monday, January 5th, 2009

We just want to wish all of you aВ happy and prosperous new year.В  Keep checkingВ our blogВ for latest search engine news and commentary.В  We also have some exciting opportunities in development that will continue to solidify Search Concepts as one of the most reliable and ethical sources for SEO and search engine advertising.