Archive for June, 2009

Yahoo! Introduces New Do-It-Yourself Ad Program

Tuesday, June 30th, 2009

Yahoo! has teamed up with AdReady to form a new advertising system designed to give customers more control in the process of promoting business online. The program, My Display Ads, is shaped for small businesses that cannot necessarily afford extensive advertising. Google introduced a similar setup last year, but Yahoo! believes its system is more advanced.

Smaller companies tend to choose search advertising because they are able to select specific keywords relative to their business. The process is also relatively cheap. Yahoo! hopes to gain more customers through My Display Ads, as Google currently possesses 70 percent of the advertising market. Advertisers pay Yahoo! via pay-per-click.

In the new system, ad templates can be sorted by performance, use, and age. “With Yahoo! My Display Ads, we hope to make display as easy, effective and accessible as search,” said Aaron Finn, AdReady CEO.В  AdReady and Yahoo! launched a pilot program of the system last year which was only available to Yahoo! small business customers. Klaussnerhome, a small furniture business based in North Carolina, reported record sales after using the do-it-yourself ads.

With Google leading the way in nearly every search engine category, Yahoo! hopes that it can increase revenue by reaching out to small businesses and giving them more options in advertising.

Google Adapts to Microblog Growth

Monday, June 22nd, 2009

The popularity of microblog websites such as Twitter has continued to increase in recent months. Despite this growth, users have found it challenging to search for specific posts throughout such sites. In response to this, Google is reportedly working to launch a new tool for these services.

Google has stated that real-time search is one of its greatest challenges. Links from Twitter rarely show up on a Google search results page, a problem that also confronts other search engines. Twitter has developed its own search tool to try to solve this problem, but results are limited only to Twitter entries and are sorted by date as opposed to by relevance.

While nothing has been confirmed yet, it appears that Google is working to address this situation. The search engine issued a statement expressing that their main goal was to provide all of the world’s information to its users: “While we don’t have anything to announce today, real-time information is important, and we’re looking at different ways to use this information to make Google more useful to our users.”

With the rapid increase of popularity to microblogging websites, Google’s new tool, if efficient, could greatly benefit the search engine. Along with the addition of Google Squared, the new microblog search tool could bring even more notoriety to Google, and recover some users who made the switch to Bing.

Though Experimental, Google Squared Could Change Internet Searching

Friday, June 12th, 2009

Google has introduced Google Squared, an experimental search tool designed to gather an array of information on a topic. Results are organized on a spreadsheet, making it easy to view a variety of relevant data on a particular subject. Google Squared’s main objective is to eliminate the hassle of searching for information on a topical subject.

The launching of Google Squared can be seen as a response to increased competition from Microsoft’s recent launching of Bing. While Google Squared is only a tool used to improve searches, Google hopes that the new feature will bring buzz back to their search engine.

Google Squared can be helpful when comparing products; information such as price and other features can all be viewed on one page. Name, Image, and Description are three default categories. Google also adds a few other relevant columns to the square. Users can also add and delete columns as they wish. The source of the information can be found by hovering over each cell.

Wolfram Alpha, a similar search tool, was also launched recently. Here, information such as stock performance, synonyms, and historical timelines appear as results of an entry. This tool is more of a statistical analysis than Google Squared.

While the idea of Google Squared is great in theory, it remains in an experimental state, as it is often difficult to create an errorless spreadsheet. The tool has already been in the news for stating that Barack Obama and Prince William both were dead. While still a work in progress, Google Squared could eventually revolutionize Internet searches.

Microsoft’s Bing Brings a New Look to Search Engines

Tuesday, June 2nd, 2009

Microsoft has introduced Bing, a new search engine that replaces its predecessor Live Search. With Google taking up most of the search engine market, Microsoft hopes that added features and a new name will make Bing a prominent search tool. While most of Microsoft’s search services previously came from MSN users, the company hopes that Bing will draw interest from all over the web.

While most reviews give Google a slight edge in search result content, Bing has a few features that make it unique. Perhaps the most useful is a small passage of text that appears as users scroll over results. This saves a lot of time as there is no longer a need to visit an entire web page to see if it has relevant information regarding the search topic. Bing also offers a related searches tab and a more user-friendly video search results page.

The emergence of Bing could push for innovation throughout the search engine realm as competition increases. Some users will switch to Bing, but Google is expected to remain at the front and center of the search engine world, as most people will not want to tolerate learning a new format.

Microsoft’s launching of Bing has again brought up talk of a possible Microsoft/Yahoo! merger down the road. The two giants would hope to team up in an effort to pool resources and bait users away from Google.

Bing brings new features to the search engine field and it could steal a small percentage of Google users. However, Bing will have to prove itself over a long term basis.