Google Adapts to Microblog Growth

June 22nd, 2009

The popularity of microblog websites such as Twitter has continued to increase in recent months. Despite this growth, users have found it challenging to search for specific posts throughout such sites. In response to this, Google is reportedly working to launch a new tool for these services.

Google has stated that real-time search is one of its greatest challenges. Links from Twitter rarely show up on a Google search results page, a problem that also confronts other search engines. Twitter has developed its own search tool to try to solve this problem, but results are limited only to Twitter entries and are sorted by date as opposed to by relevance.

While nothing has been confirmed yet, it appears that Google is working to address this situation. The search engine issued a statement expressing that their main goal was to provide all of the world’s information to its users: “While we don’t have anything to announce today, real-time information is important, and we’re looking at different ways to use this information to make Google more useful to our users.”

With the rapid increase of popularity to microblogging websites, Google’s new tool, if efficient, could greatly benefit the search engine. Along with the addition of Google Squared, the new microblog search tool could bring even more notoriety to Google, and recover some users who made the switch to Bing.

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