Much has been made about Microsoft’s search engine Bing.com since its launch last month. Some experts see it as a credible search alternative to Google, while others see it as a passing trend. According to StatCounter, Bing’s use increased by 0.5 percent in June, while Google’s dropped by 0.24 percent. Bing has also gained a slight U.S. market share from Google.
While Bing’s market share has increased, Google’s position has not changed. It is hard to determine where Bing stands due to such a small sample size. In fact, Google’s use may actually be increasing.
Bing still has a long way to come in its challenge to Google, which already holds search toolbars in top Internet browsers and does not have any glaring weaknesses. Because both search engines have similar attributes, it will be difficult for Bing to take on such a titan.
Despite the challenge, Microsoft continues its push, illustrated by numerous national TV spots promoting Bing. Bing has added results from Twitter, which Google has yet to master. Bing has narrowed the search down so that only entries from well-known “Tweeters” come up, and the results will not appear when searching only the person’s name.
The continued competition among search engines and their constant push to improve is great for user experience. Microsoft has shown that it is serious about competing with Google, but Bing still faces a daunting, if not impossible task.