Google Rolls Out New Ad Format for Mobile Phones

July 18th, 2009

We blogged previously about the expansion of search engines to wireless devices. Now Google has unveiled AdSense for Mobile Applications, a program that will allow ads to appear in smartphone applications. Advertisers can now place text or image advertisements within programs for devices such as the iPhone. Google hopes that the change will bring more money to developers of mobile applications while also giving advertisers a great way to reach consumers.

Ads are embedded within the content of applications and can be placed as banners at either the top or bottom of the page. With the opportunity for creators of such applications to make more money, experts feel that the industry will grow.

AdMob previously offered similar services to advertisers, but now that Google has introduced their program, it is sure to carry a lot of weight, even though it’s still in the early stages of development. Google has had other AdSense programs for quite some time, and been working slowly on its mobile program for two years. It announced the launch of its beta program last month.

As the web continues to become more easily accessible through new technology, opportunities will arise regularly for advertisers to reach consumers. Google values the importance of the mobile search market as users continue to be able to do new things with smartphones.

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