Google has introduced Caffeine, a new and improved version of its search platform (the update is currently available for use under an alternative link). The move is described as an “under the hood” update, meaning that nothing will change externally, and the average user will not recognize much of a difference.
Google Caffeine has proven to be more effective at incorporating recent information such as news stories into its top results. The update has also made Google search slightly faster. In his blog, Google software engineer Matt Cutts reiterated that the update will not bring extreme change: “This update is primarily under the hood: we’re rewriting the foundation of some of our infrastructure. But some of the search results do change, so we wanted to open up a preview so that power searchers and web developers could give us feedback.”
The update may begin to address Google’s challenge to incorporate real time search. Results from social websites like Twitter are more common, but Microsoft’s Bing seems to still have the upper hand in this regard. There have been past talks of Google and Twitter working on a real time search deal.
Experts see the update as a response to the recent Microsoft/Yahoo! search deal, but Google says that the move has been in works for months. Google may control nearly 75 percent of the search market, but it is not about stop working on new innovations. “Nobody cares more about search than Google, and I don’t think we’ll ever stop trying to improve, Cutts said.”
Tags: Bing, Google, Matt Cutts, Twitter
