After the Yahoo-Microsoft alliance had officially been approved, Yahoo! wasted no time adding even more features to their brand. Twitter and Yahoo! will now enter an agreement where people can access their twitter feeds throughout Yahoo! from Yahoo! Sports to Yahoo! Mail. You can tweet and retweet anywhere within Yahoo! because of this integration. Yahoo! Search Results will also consist of public tweets on a variety of topics.
Archive for February, 2010
Yahoo!-Microsoft Deal Is Official
Wednesday, February 24th, 2010
The U.S. Department of Justice has officially approved the Yahoo!-Microsoft alliance.
Microsoft’s search engine, Bing, will provide the search results for Yahoo! enabling Microsoft to have the best chance at taking down industry-giant, Google. The transition in the search results is expected to be completed by the end of the year.
Yahoo!-Microsoft Deal To Be Approved This Week?
Tuesday, February 16th, 2010
Various reports are stating that the Yahoo! and Microsoft deal from July 2009 is expected to be approved this week by the European Commission. Any opposition to the deal at this point would have to come from the US. So far, the deal has been widely supported.
To recap the deal framework, Yahoo! search results would be powered by Bing including sponsored ads. Yahoo! is relieved of many search associated costs but maintains their brand name, signature look and features. Yahoo! and Microsoft would combine for 28% of the search market share which is still dwarfed by Google’s 65%, but this is still the biggest threat to Google in quite some time.
Yahoo! Regroups, Adds New Features
Wednesday, February 10th, 2010
Google’s commanding share of the search market (71%) has prompted Yahoo! to regroup and add new features to their consumer and advertising platforms. Yahoo has expressed a plan to add video results to their primary search results instead of just keywords and links. Search results will also appear below Yahoo! emails. The results will be related to the email content to some extent. Yahoo! Search Marketing advertisers are now able to import Google AdWords campaign data directly to their Yahoo! campaign.
Yahoo! is certainly struggling with only 15% of the search market in their grasp. With Bing improving the most of late, this percentage could drop even more. While Bing and Yahoo! are still in the midst of a merger that will combine the efforts of both brands to overtake Google, Yahoo! brass still want their brand to be a powerful entity by itself as these improvements show.
AOL and Google To Continue Partnership?
Thursday, February 4th, 2010
For nearly 9 nears, Google has powered AOL’s search results. Now AOL is deciding whether to continue or not with this partnership. Company Chairman, Tim Armstrong, hasn’t given the official word yet, but most industry experts feel it’s only a matter of time before AOL re-signs with Google.
One interesting component of all this is Microsoft. There’s been some chatter of them bidding for the rights to provide AOL’s search results via their 10 month old “decision engine” Bing. This would be another step towards Microsoft’s attempt to compete with Google and claim more of the search market. However, their bid would likely be outbid significantly by Google.
One can only admire Bing’s effort to compete against Google’s powerhouse. You might recall last summer’s deal between Microsoft and Yahoo!. Once this deal is reviewed and finalized, it will be rather interesting to see how Bing progresses as they will be the clear cut number 2 in this market.
Search Concepts Launches New Web Site
Tuesday, February 2nd, 2010
Our new web site has been launched. While our look has changed, we still provide affordable services that produce monthly results for your web business.
