Never to be outdone, Google announces Google Instant which shows search results as you type. Just as Bing was finishing up their merger with Yahoo, Google counters with something that could realistically sink Bing’s admirable attempts to overtake Google’s dominant run.
For web site owners, Google Instant doesn’t change how sites are ranked, but it does change how people search. Having tested it, Google Instant definitely saves time from having to press return and re-enter keyword phrases. The key is still the quality of the results, not the speed of a search, so Bing is going to have make sure their results are in fact, “smarter.”
Advantage, Google.
