Archive for Search Engine Marketing

Google Glass To Break The Smartphone’s Reign?

Monday, March 18th, 2013

Google Glass is a wearable pair of “smart glasses” that have a head-up display (HUD) incorporated, displaying data and results per your command within a tiny prism display sitting just above your eye-line.  According to Google CEO, Sergey Brin, Google’s latest product innovation is meant to end the social isolation of smartphones as you often miss the events going on around you while playing with your phone.  Google Glass eliminates that distraction as you enjoy your life while wearing glasses and have all the functions and commands of your smartphone without having to divert your attention to your phone.

Just like any other new product release from a big player like Google or Apple, we are going to have enthusiasts, along with an equal amount of suspicion and pessimism regarding the product’s functionality as well as questioning the direction of the company’s technology evolution. So what is Google Glass and where does it stand?

Features, Functions, & Specs of Google Glass

Google Glass has many common “smart-device” features and functions, which include the following:

  • Wifi Enabled
  • Bluetooth-Enabled
  • Voice Control (Say “OK Glass” to see menu options)
  • Speech to Text Messaging
  • Built-in Microphone (e.g. Ask for directions)
  • Camera (e.g. Take pictures/video, talk with people over video chat, stream with others what you are seeing through your glasses, Google Maps/Street View Directions
  • GPS Embedded Chip for Google Maps Integration
  • Sound capabilities through bone induction which sends vibrations through your skull and transfers sound to your inner ear.
  • Battery hides within the glasses
  • Frames are flexible, lightweight and come in 5 different colors (black, sky blue, orange, grey, and white)

For even more details about Project Glass, visit TechRadar’s in-depth glance.

Already Wear Glasses? No problem

No need to wear two sets of glasses because Google is working on designs that fit over your current frames. The Glass design is modular, meaning you can add lenses and frames that match your current prescription. These custom versions should be ready in late 2013, but don’t expect it to be perfect from the start if your vision is problematic.

Price, Pre-order and Release

According to the New York Times, anonymous Google employees have reported that Google Glass will be around $750, which is equivalent to an up-to-date smartphone. They will undoubtedly be available to purchase online, with rumors of Google starting up a Google Store on a brick and mortar stage. Pre-orders were open to the public and cost $1,500, with the promise of receiving “private updates” regarding Project Glass. Google plans on releasing Project Glass to the public in 2014, with the chance of a late 2013 release.

Check out the Official Google Glass Informational page, click here.

For information about this blog, send us an email.  Also visit www.search-concepts.com to request a quote for your web site’s SEO, PPC and Social Media Marketing needs.  Last but not least, don’t forget to connect with us through Facebook, Twitter, Google+, and share our blog posts within your network.


Prepare for Enhancements Coming to Google AdWords

Wednesday, February 13th, 2013

Google AdWords is already allowing AdWords users to upgrade to the new “AdWords enhanced campaign.”

By June, ALL campaigns will be upgraded to this “enhanced” version of AdWords.  The enhancement will allow users to manage all campaigns, regardless of device (computer, tablet, mobile phone) in one place. This means the end of mobile campaigns.

If you are already struggling with managing your AdWords campaign, now is the perfect time to try our AdWords and PPC campaign management services.  Since your customers’ search habits differ depending on the device they’re using, we will ensure your campaign is set up and managed according to these search habits and the device they’re using, whether it’s an iPhone, iPad or a laptop computer.

Learn more about Search Concepts’ AdWords Management here.

Discussion: Microsoft adCenter is now “Bing Ads.” What do you think?

Monday, September 10th, 2012

Microsoft adCenter has now rebranded their ad interface and is simply known as “Bing Ads” providing ads across the “Yahoo! Bing Network.” How do you feel about this new look and interface originally updated in March?

Discussion: How Has Google Penguin Affected Your SEO?

Sunday, July 1st, 2012

It’s been a little over 2 months since Google’s latest algorithm update — Penguin — went live.

How has your site’s SEO been affected?  It’s not too late to start cleaning up your backlinks by viewing your external links profile.  Google has made it clear they will reconsider any penalized site after they’ve addressed their unnatural link issues.  To be reconsidered, submit your case here.

As always, please honor our comment policies in order to create a valuable discussion.

The Last Days of Yahoo! Search Marketing

Thursday, September 16th, 2010

From Overture to Yahoo! Search Marketing and now MSN adCenter, Yahoo’s paid search results have been powered by many different interfaces over the years.  As of October 1st, MSN AdCenter will now power the paid search results of both Yahoo! and Bing.  Migration is already underway as Yahoo has been assisting in various campaign transfers.  AdCenter has an automated tool that will also take your existing Google or YSM campaigns and import them into their interface.  The Google AdWords option is suggested since there is better comptabilty between AdWords and AdCenter.

I sure do miss the classic Overture interface.  The bidding setup was a joy to advertisers, but along came Yahoo! Search Marketing, also known as the “Panama” interface.  I eventually came to appreciate this interface, despite its flaws.  If you’re a Safari user, you know what I’m talking about…

MSN AdCenter has always been my least favorite interface of the Big 3.  I hope they finally put some resources into it given the boost in users it’s about to receive.

Google Strikes Back… Instantly.

Friday, September 10th, 2010

Never to be outdone, Google announces Google Instant which shows search results as you type. Just as Bing was finishing up their merger with Yahoo, Google counters with something that could realistically sink Bing’s admirable attempts to overtake Google’s dominant run.

For web site owners, Google Instant doesn’t change how sites are ranked, but it does change how people search.  Having tested it, Google Instant definitely saves time from having to press return and re-enter keyword phrases.  The key is still the quality of the results, not the speed of a search, so Bing is going to have make sure their results are in fact, “smarter.”

Advantage, Google.

Bing-Yahoo Merger Complete

Friday, September 10th, 2010

By now, you’ve heard about the merger between Bing and Yahoo.  As of last week, Yahoo’s natural search results now reflect this much anticipated partnership. If your Yahoo natural rankings have changed, for better or worse, now you know why.  Your Bing rankings are numberswiki.com

now your Yahoo! rankings so from an SEO standpoint, there are only two algorithms to worry about now.

It’s worth noting that Bing has made some admirable attempts the past year to compete with industry-giant, Google, and powering Yahoo is its most aggressive attempt yet.