Archive for Search Engine Marketing

Never to be outdone, Google announces Google Instant which shows search results as you type. Just as Bing was finishing up their merger with Yahoo, Google counters with something that could realistically sink Bing’s admirable attempts to overtake Google’s dominant run.

For web site owners, Google Instant doesn’t change how sites are ranked, but it does change how people search.  Having tested it, Google Instant definitely saves time from having to press return and re-enter keyword phrases.  The key is still the quality of the results, not the speed of a search, so Bing is going to have make sure their results are in fact, “smarter.”

Advantage, Google.

By now, you’ve heard about the merger between Bing and Yahoo.  As of last week, Yahoo’s natural search results now reflect this much anticipated partnership. If your Yahoo natural rankings have changed, for better or worse, now you know why.  Your Bing rankings are now your Yahoo! rankings so from an SEO standpoint, there are only two algorithms to worry about now.

It’s worth noting that Bing has made some admirable attempts the past year to compete with industry-giant, Google, and powering Yahoo is its most aggressive attempt yet.