Posts Tagged ‘Bing’

Discussion: Microsoft adCenter is now “Bing Ads.” What do you think?

Monday, September 10th, 2012

Microsoft adCenter has now rebranded their ad interface and is simply known as “Bing Ads” providing ads across the “Yahoo! Bing Network.” How do you feel about this new look and interface originally updated in March?

The Last Days of Yahoo! Search Marketing

Thursday, September 16th, 2010

From Overture to Yahoo! Search Marketing and now MSN adCenter, Yahoo’s paid search results have been powered by many different interfaces over the years.  As of October 1st, MSN AdCenter will now power the paid search results of both Yahoo! and Bing.  Migration is already underway as Yahoo has been assisting in various campaign transfers.  AdCenter has an automated tool that will also take your existing Google or YSM campaigns and import them into their interface.  The Google AdWords option is suggested since there is better comptabilty between AdWords and AdCenter.

I sure do miss the classic Overture interface.  The bidding setup was a joy to advertisers, but along came Yahoo! Search Marketing, also known as the “Panama” interface.  I eventually came to appreciate this interface, despite its flaws.  If you’re a Safari user, you know what I’m talking about…

MSN AdCenter has always been my least favorite interface of the Big 3.  I hope they finally put some resources into it given the boost in users it’s about to receive.

Yahoo!-Microsoft Deal Is Official

Wednesday, February 24th, 2010

The U.S. Department of Justice has officially approved the Yahoo!-Microsoft alliance.

Microsoft’s search engine, Bing, will provide the search results for Yahoo! enabling Microsoft to have the best chance at taking down industry-giant, Google.  The transition in the search results is expected to be completed by the end of the year.

Yahoo!-Microsoft Deal To Be Approved This Week?

Tuesday, February 16th, 2010

Various reports are stating that the Yahoo! and Microsoft deal from July 2009 is expected to be approved this week by the European Commission. Any opposition to the deal at this point would have to come from the US. So far, the deal has been widely supported.

To recap the deal framework, Yahoo! search results would be powered by Bing including sponsored ads. Yahoo! is relieved of many search associated costs but maintains their brand name, signature look and features. Yahoo! and Microsoft would combine for 28% of the search market share which is still dwarfed by Google’s 65%, but this is still the biggest threat to Google in quite some time.

Yahoo! Regroups, Adds New Features

Wednesday, February 10th, 2010

Google’s commanding share of the search market (71%) has prompted Yahoo! to regroup and add new features to their consumer and advertising platforms.  Yahoo has expressed a plan to add video results to their primary search results instead of just keywords and links. Search results will also appear below Yahoo! emails.  The results will be related to the email content to some extent.  Yahoo! Search Marketing advertisers are now able to import Google AdWords campaign data directly to their Yahoo! campaign.

Yahoo! is certainly struggling with only 15% of the search market in their grasp.  With Bing improving the most of late, this percentage could drop even more.  While Bing and Yahoo! are still in the midst of a merger that will combine the efforts of both brands to overtake Google, Yahoo! brass still want their brand to be a powerful entity by itself as these improvements show.

Italian Antitrust Watchdog Investigates Google

Wednesday, September 2nd, 2009

Antitrust authorities in Italy are examining Google (Italy) after publishers of news websites complained that the search titan was not giving them a fair share of revenue from online advertising.

The accusers claim that Google does not disclose criteria for ranking content on its news site. Consequently, agencies such as newspapers are unable to maximize the amount of money gained from advertising. Search engines such as Google and Bing actually do give some information regarding rankings, but do not give their entire method in order to avoid complications.

Carlo Malinconico, president of the Italian Federation of Newspaper Publishers, said “Publishers provide much of the content on the Internet, but they get nearly nothing for it….This is not fair, in our opinion. Our feeling is we lose more than we gain.” Newspapers also claim that Google Italy discriminates against sites that do not want to be associated with Google News by dropping them from the search engine completely.

According to comScore, Google controlled 68 percent of all search queries in July, a mere 76.7 billion entries. It still owns nearly 90 percent of searches in Italy. As long as Google continues to dominate the search world, similar antitrust claims will remain common. While the allegations are serious, experts don’t see the probe going far.

Microsoft/Yahoo! Merger Update

Monday, August 24th, 2009

Last month’s Microsoft/Yahoo! deal continues to draw attention throughout the search community. The market share of Microsoft’s Bing.com has continued to increase slightly since its June launch, but it is still a far cry from Google’s dominant stance in the industry. It is hard to argue that the deal is not affecting Google; the company has unveiled an update to its search platform. Experts see it as a response to the move, but Google denies such claims stating that the update had been in the works for awhile.

Perhaps the greatest challenge that Bing faces in its fight against Google is search loyalty. Google has simply become a habit for users over time, with most giving little thought to a potential switch. Gord Hotchkiss, CEO of Enquiro Search Solutions, said “For Microsoft-Yahoo to disrupt the Google habit, they have to offer a compelling enough reason to do the cognitive heavy lifting required to break a subconscious habit.” Bing will need to change its casual users into faithful ones.

Microsoft and Yahoo! may also be confronted with antitrust issues as a result of their agreement. The question posed by the partnership is whether or not online advertisers will benefit more with a single, more powerful rival to Google when compared to two less threatening foes. It will be challenging for regulators to make a case due to the fact that the number two and three competitors are joining forces (as opposed to the top two in a market). Legal officials are not expected to complete a review until 2010.

While nothing has changed dramatically since the agreement, competition among search engines is sure to remain strong.