Posts Tagged ‘google adwords’

Prepare for Enhancements Coming to Google AdWords

Wednesday, February 13th, 2013

Google AdWords is already allowing AdWords users to upgrade to the new “AdWords enhanced campaign.”

By June, ALL campaigns will be upgraded to this “enhanced” version of AdWords.  The enhancement will allow users to manage all campaigns, regardless of device (computer, tablet, mobile phone) in one place. This means the end of mobile campaigns.

If you are already struggling with managing your AdWords campaign, now is the perfect time to try our AdWords and PPC campaign management services.  Since your customers’ search habits differ depending on the device they’re using, we will ensure your campaign is set up and managed according to these search habits and the device they’re using, whether it’s an iPhone, iPad or a laptop computer.

Learn more about Search Concepts’ AdWords Management here.

Yahoo! Regroups, Adds New Features

Wednesday, February 10th, 2010

Google’s commanding share of the search market (71%) has prompted Yahoo! to regroup and add new features to their consumer and advertising platforms.  Yahoo has expressed a plan to add video results to their primary search results instead of just keywords and links. Search results will also appear below Yahoo! emails.  The results will be related to the email content to some extent.  Yahoo! Search Marketing advertisers are now able to import Google AdWords campaign data directly to their Yahoo! campaign.

Yahoo! is certainly struggling with only 15% of the search market in their grasp.  With Bing improving the most of late, this percentage could drop even more.  While Bing and Yahoo! are still in the midst of a merger that will combine the efforts of both brands to overtake Google, Yahoo! brass still want their brand to be a powerful entity by itself as these improvements show.