Yahoo! has teamed up with AdReady to form a new advertising system designed to give customers more control in the process of promoting business online. The program, My Display Ads, is shaped for small businesses that cannot necessarily afford extensive advertising. Google introduced a similar setup last year, but Yahoo! believes its system is more advanced.

Smaller companies tend to choose search advertising because they are able to select specific keywords relative to their business. The process is also relatively cheap. Yahoo! hopes to gain more customers through My Display Ads, as Google currently possesses 70 percent of the advertising market. Advertisers pay Yahoo! via pay-per-click.

In the new system, ad templates can be sorted by performance, use, and age. “With Yahoo! My Display Ads, we hope to make display as easy, effective and accessible as search,” said Aaron Finn, AdReady CEO.В  AdReady and Yahoo! launched a pilot program of the system last year which was only available to Yahoo! small business customers. Klaussnerhome, a small furniture business based in North Carolina, reported record sales after using the do-it-yourself ads.

With Google leading the way in nearly every search engine category, Yahoo! hopes that it can increase revenue by reaching out to small businesses and giving them more options in advertising.