Posts Tagged ‘Pay-Per-Click Advertising’

Prepare for Enhancements Coming to Google AdWords

Wednesday, February 13th, 2013

Google AdWords is already allowing AdWords users to upgrade to the new “AdWords enhanced campaign.”

By June, ALL campaigns will be upgraded to this “enhanced” version of AdWords.  The enhancement will allow users to manage all campaigns, regardless of device (computer, tablet, mobile phone) in one place. This means the end of mobile campaigns.

If you are already struggling with managing your AdWords campaign, now is the perfect time to try our AdWords and PPC campaign management services.  Since your customers’ search habits differ depending on the device they’re using, we will ensure your campaign is set up and managed according to these search habits and the device they’re using, whether it’s an iPhone, iPad or a laptop computer.

Learn more about Search Concepts’ AdWords Management here.

Why You Should Never Use A “Flat-Fee” Pay-Per-Click Advertising Service

Wednesday, May 6th, 2009

Often, I receive calls from potential buyers looking for a “flat-fee” pay-per-click service. The majority of companies that offer ppc management services price services in the following manner: Management Fee + Click Budget charge directly by Google, Yahoo etc. Consumers often hate this pricing format because they’re being charged by two separate entities making the pricing seem confusing. But, there’s a reason why you want this as opposed to a “flat-fee.”

A loyal SEO client of mine recently emailed me saying he was considering dropping his own AdWords account for a service that “guaranteed top 3 placement in the sponsored listings” for one particular keyword. This placement would be 24/7 and would include unlimited clicks all for said “flat-fee.” Upon hearing this, I instantly knew something was up. I’ve seen these offerings for years now, and they still make my blood boil.

My client was told that for $650/mo. he would have top 3 placement for ONE keyword in both Google and Yahoo Sponsored Listings. Oh yes, don’t forget the $150 setup fee for ONE keyword and thus, one ad.

So, I started digging for the sake of my client. I researched the keyword being proposed, and I discovered the keyword was searched a whopping 10 times in Google per day. 10 times. Can you guess how many estimated clicks Google projected if your ad for this keyword was located in the top 3 positions? ZERO. Now, why on earth would my client be charged $650 a month for a keyword that received little to no clicks? In case you haven’t figured it out already, they are intentionally pocketing your monthly fee while setting up a keyword/ad that receives little to no click costs.

There are other tricks besides proposing keywords that draw little activity. These “flat-fee” companies can target your keyword/ad to your local area, even if your offering is nationwide, which also limits your potential clicks. Of course, every time you search the particular keyword, you see your ad and think everything is fine despite it only appearing locally not nationally. Ad scheduling can also take place.  They can schedule your ad to turn off throughout the day which can also limit activity. Overall, there are so many settings within AdWords that can discourage clicks making the “flat-fee” pure profit for these type of companies.

Here’s what you must have from a PPC management company. Keep in mind, Search Concepts offers all these elements when using our PPC management services.

1.  You want service fees and click costs distingushed. Click costs should be charged directly by Google/Yahoo!. That way you know you’re getting charged for clicks/traffic and receiving the true market value of each click.

2.  You need access to your account at all times. This allows you to check statistics and settings in case there’s any funny business taking place.

3. Make sure you have a wide variety of keywords. Don’t depend on one keyword for all your traffic.  Whether a keyword is searched one time a day or 1,000 times a day, you want exposure for it. A conversion from a low searched keyword almost always equals a higher ROI.

While writing this blog post, I received a call from a potential buyer looking for none other than a flat-fee pay-per-click service. I explained to the woman everything I’ve just stated and how there’s too much risk in pursuing a flat fee service, yet she didn’t seem to care. A friend of hers recommended a flat fee service so she refused to believe otherwise despite my longwinded explanation of why flat fee services are not consumer friendly.

At Search Concepts, we pride ourselves on being one of the select few companies that are honest about all practices in this field. We tell you what’s possible, what’s not possible so you can make the most informed purchase regardless if you choose our services or not. Feel free to contact us with any questions you might have regarding the search marketing industry. We’re happy to answer your questions and educate you, the consumer. We won’t even charge you a flat-fee for that.