Posts Tagged ‘Search Engine News’

Google Search: There’s an App for That…

Saturday, March 30th, 2013

Recently, Google relaunched their television ad campaign for the improved Google Search App, which is available on devices running mainstream platforms such as iOS, Android, and Windows.

Of Google’s numerous television ads, here is the most popular spot, showing a mother doing last minute research for her daughter’s report on past US President, Martin Van Buren. It’s quite clever.

Google Search App Features & Improvements

Voice Search: In order to compete with services like Siri, Google has improved their voice search feature, which originally just input the words of your query without actually showing the answers to it.

Instant: Your spoken words are now displayed instantly as opposed to the system previously taking time to load your query. Even the answers to your query are instantly displayed and spoken back to you with a human-like voice.

Interactive: When you ask the Google Search App a question, it immediately pulls up webpages, maps, or whatever your question corresponds to. For example, when searching for a particular doctor’s office in Downtown Los Angeles, the app immediately spoke the doctor’s name, pulled up the Google map of the office location, and presented an arrow to touch and view more detailed contact information for the doctor’s office.

Realistic: Google Search App’s spoken voice is more realistic, therefore less robotic than Apple’s Siri.

Languages: Google Search App also supports more languages than Siri.

Google Search App Downfalls

Lack of Integration: Google Search App does not integrate with your phone’s operating system like Siri does when attempting to open unrelated apps, access your calendar, set up an alarm, or access your music. Siri has all of these abilities.

Lack of Understanding: Google Search App can misunderstand your question or particular words rather easily, which can cause frustration (much like Siri does too). Therefore, it is best used for simple queries such as finding out weather conditions, simple definitions, calculations, and other simplistic factual information sought.

To view more Google Search App Commercials, visit Danny Sullivan’s excellent post on the subject too.

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Google Glass To Break The Smartphone’s Reign?

Monday, March 18th, 2013

Google Glass is a wearable pair of “smart glasses” that have a head-up display (HUD) incorporated, displaying data and results per your command within a tiny prism display sitting just above your eye-line.  According to Google CEO, Sergey Brin, Google’s latest product innovation is meant to end the social isolation of smartphones as you often miss the events going on around you while playing with your phone.  Google Glass eliminates that distraction as you enjoy your life while wearing glasses and have all the functions and commands of your smartphone without having to divert your attention to your phone.

Just like any other new product release from a big player like Google or Apple, we are going to have enthusiasts, along with an equal amount of suspicion and pessimism regarding the product’s functionality as well as questioning the direction of the company’s technology evolution. So what is Google Glass and where does it stand?

Features, Functions, & Specs of Google Glass

Google Glass has many common “smart-device” features and functions, which include the following:

  • Wifi Enabled
  • Bluetooth-Enabled
  • Voice Control (Say “OK Glass” to see menu options)
  • Speech to Text Messaging
  • Built-in Microphone (e.g. Ask for directions)
  • Camera (e.g. Take pictures/video, talk with people over video chat, stream with others what you are seeing through your glasses, Google Maps/Street View Directions
  • GPS Embedded Chip for Google Maps Integration
  • Sound capabilities through bone induction which sends vibrations through your skull and transfers sound to your inner ear.
  • Battery hides within the glasses
  • Frames are flexible, lightweight and come in 5 different colors (black, sky blue, orange, grey, and white)

For even more details about Project Glass, visit TechRadar’s in-depth glance.

Already Wear Glasses? No problem

No need to wear two sets of glasses because Google is working on designs that fit over your current frames. The Glass design is modular, meaning you can add lenses and frames that match your current prescription. These custom versions should be ready in late 2013, but don’t expect it to be perfect from the start if your vision is problematic.

Price, Pre-order and Release

According to the New York Times, anonymous Google employees have reported that Google Glass will be around $750, which is equivalent to an up-to-date smartphone. They will undoubtedly be available to purchase online, with rumors of Google starting up a Google Store on a brick and mortar stage. Pre-orders were open to the public and cost $1,500, with the promise of receiving “private updates” regarding Project Glass. Google plans on releasing Project Glass to the public in 2014, with the chance of a late 2013 release.

Check out the Official Google Glass Informational page, click here.

For information about this blog, send us an email.  Also visit www.search-concepts.com to request a quote for your web site’s SEO, PPC and Social Media Marketing needs.  Last but not least, don’t forget to connect with us through Facebook, Twitter, Google+, and share our blog posts within your network.


Our Take on Google SearchWiki

Saturday, December 6th, 2008

Google recently unveiled a new search feature called SearchWiki, which allows searchers to rank sites as they please so future searches are organized according to their preference. В You can re-rank, delete, and add listings that are visible to just you, but you can write comments and notes on search listings that are visible to everyone.

I’ve never been a fan of public comments on blogs or articles. В I don’t dislike them as much as Buzz Bissinger, but it seems that for every useful comment, there are about ten asinine ones that serve no purpose but to discredit the source, promote something else, or create spam.

Allowing public comments on search listings allows web site owners to disparage their competition while hiding behind a screen name. В Over the years, Google has faced so much scrutiny with click fraud; this new comment feature opens up yet another outlet for competitors to sabotage one another.

The re-ranking feature is fine as people should have some control over their personal searches. В If anything, Google will use this data to continue the enhancement of their ranking algorithm. В If they can see what people want and don’t want, then they can make the necessary adjustments to the algorithm if the data recommends it.

The public note and comment feature has to go… and I’m betting it will be removed or revised sooner rather than later.