In a turbulent economy, many companies suffer losses.В  Even Google and Microsoft have struggled in terms of earnings.В  Microsoft’s recent quarterly reports show job cuts and sub par earnings.В  Said CEO Steve Ballmer, “We are not immune to the effects of the economy.”В  Google didn’t fare much better.В  While it managed to beat analyst estimates, Google’s company earnings declined for the first time.

In terms of the search industry, however, the story is different. В Interestingly, though not surprisingly, Microsoft’s ad revenue last quarter was up seven percent.В  The revenue increase is due to the growth of search queries and impressions per user.В  Ballmer said that Microsoft would add “a few thousand jobs in areas like search where we continue to see incredible opportunity to do good work.”В  Backing up that statement, Microsoft is also still intent on acquiring Yahoo!’s search business.В  Though we have been down this path before, there have been some discussions between executives at each corporation.

The search industry is relatively insulated from a roiling economy.В  Search engine marketing benefits your business right now because the costs are lower in comparison to traditional marketing mediums such as TV, radio, or print.В  Have your business take advantage of this growing area as well.В  You can always request a free quote or feel free to call us with any questions.