Search Engine Marketing, Optimization, SEO, PPC Blog by Search Concepts » Yahoo-Microsoft Merger http://www.search-concepts.com/blog Search Engine Marketing Tips, News, Articles and Opinion Tue, 13 Dec 2011 18:03:31 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Yahoo!-Microsoft Deal To Be Approved This Week? http://www.search-concepts.com/blog/2010/02/16/yahoo-msn-deal-to-be-approved-this-week/ http://www.search-concepts.com/blog/2010/02/16/yahoo-msn-deal-to-be-approved-this-week/#comments Tue, 16 Feb 2010 17:57:38 +0000 admin http://www.search-concepts.com/blog/?p=111 Various reports are stating that the Yahoo! and Microsoft deal from July 2009 is expected to be approved this week by the European Commission. Any opposition to the deal at this point would have to come from the US. So far, the deal has been widely supported.

To recap the deal framework, Yahoo! search results would be powered by Bing including sponsored ads. Yahoo! is relieved of many search associated costs but maintains their brand name, signature look and features. Yahoo! and Microsoft would combine for 28% of the search market share which is still dwarfed by Google’s 65%, but this is still the biggest threat to Google in quite some time.

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