Case Studies

We offer services, but more importantly, we produce results. View our case studies below to see and understand the results that our search engine optimization and search engine advertising services have produced for our featured clients. You'll see a variety of different clientele from startups to established enterprises, but they've all reached successful milestones within their search engine marketing campaigns.

PPC Case Study for Malpractice Insurance Agency

Malpractice Insurance Agency has become a malpractice insurance leader in just under a year's time through our search engine advertising services. The campaigns we developed produced not only a quality conversion rate but a decreasing cost per click that has allowed MIA to get the most traffic possible out of their ad budget. Since then, their ROI has enabled them to increase their ad budget by 3 times the initial amount.

SEO Case Study for Melissa Data

Melissa Data is a pioneer in the data quality and address management solution industry. From software to developer APIs and enterprise platforms, Melissa Data's offering is extensive requiring their SEO campaign to be large-scale.

SEO and PPC Case Study for Orange Aluminium

Orange Aluminum is quickly becoming one of the web's leading suppliers of aluminum extrusion parts. With a search engine advertising campaign in place, Orange Aluminum wanted us to compliment this exposure with natural search listings through SEO, but also improve their PPC campaign's ROI.

SEO & PPC Case Study for Attorney Disability Insurance

Attorney Disability Insurance recently launched their new web site needing both search engine optimization and search engine advertising services to get their business growing. With aggressive search engine optimization coupled with search engine advertising, ADI has achieved considerable milestones for just a few months old.

SEO Case Study for Telemedia

In July of 2008, http://www.telemedianet.com/, a direct response company specializing in the Hispanic market, approached Search Concepts to improve their natural search result rankings in the major search engines such as Google, Yahoo! and MSN. Telemedia specified which keywords our search engine optimization.

SEO Case Study for Atlantis Bahamas Vacation

In June of 2008, http://www.atlantisbahamasvacation.com, an Atlantis Hotel and Resort booking agency, hired Search Concepts to improve their natural search result rankings in the major search engines such as Google, Yahoo! and MSN.

SEO Case Study for Westside Adventures

In January of 2008, www.westsideadventures.com, an established provider of fishing and hunting guided tours in Mexico and South America, approached Search Concepts to improve their natural search result rankings in the major search engines such as Google, Yahoo! and MSN. Westside Adventures specified which keywords to apply search engine optimization efforts towards, and combined with this input, we researched additional keywords that would bring a targeted visitor interested in their offering.

Search Advertising Case Study for Name Tags Express

In February of 2008, www.nametagsexpress.com, a leader in custom name tag printing, contacted Search Concepts to redesign, optimize and manage their Google Adwords and Yahoo! Search Marketing pay-per-click advertising campaigns. Name Tags Express felt that their campaigns were not yielding enough conversions (sales and leads) given the size of their budget. Name Tags Express stated their intent to keep their monthly click budget the same as
before, but to produce more sales, leads and a better return on their
advertising investment (ROI).

Search Engine Advertising Case Study for Grand Canyon Travel

In June of 2008, http://www.grandcanyontravel.com, a leading provider of Grand Canyon vacation tours, hired Search Concepts to build and manage their Google Adwords pay-per-click advertising campaign. Grand Canyon Travel felt that their previous pay-per-click management service limited their ad exposure and ultimately, their earning potential.