Pay-Per-Click Advertising Services, PPC Management
Search Concepts specializes in the development and daily management of pay-per-click advertising campaigns within the major search engines. Our certifications and years of PPC management experience ensure that your search engine advertising goals are met.
What is Pay-Per-Click Advertising?
Pay-Per-Click Advertising is an aggressive and immediate method of directing qualified search engine traffic to your website. When a search engine user searches for one of your website's relevant keywords, an ad for your website appears on the following search engine result page. The ad displays your website's address (URL) along with a description of your website's offering. If the search engine user clicks your ad, you are charged a cost-per-click (CPC) for that visit, which could later turn into a sale, inquiry, call, or any other "call-to-action" your website contains.
Search Concepts' Pay-Per-Click Advertising Process
Our pay-per-click setup and management services are professionally designed and implemented to ensure maximum returns from your advertising dollars. We continue to maintain and expand on those results throughout the duration of the campaign. The process begins by discussing your campaign needs and goals. Combined with our recommendations, we begin building a pay-per-click advertising plan designed specifically for your website's success.
Once the plan is designed, we perform keyword research to uncover as many relevant keywords as possible that are related to your website. With your input, we then develop unique ads for each researched keyword. Proper ad development is crucial, as it affects your campaign's performance in many ways. Throughout the duration of the campaign, we consistently test ad effectiveness to ensure that the best performing ad is displayed at all times.
After keywords and ads are ready for launch and campaign settings are in place, we activate the ads, which begin showing immediately throughout the major search engines such as Google, Yahoo!, MSN, AOL, and Ask among many others. Our pay-per-click managers monitor campaign performance daily and continually optimize the bidding, keyword selection, ad copy and other factors that contribute to a campaign's success.
Why Search Concepts' Pay-Per-Click, PPC Management Services?
Search Concepts' search engine marketing professionals are qualified Google Advertising Professionals, Yahoo! Search Marketing Ambassadors and MSN adExcellence Members. As a result, they have the latest knowledge and understanding of leading pay-per-click advertising interfaces Google Adwords, Yahoo! Search Marketing and MSN adCenter. Our pay-per-click managers also have years of experience creating and managing PPC campaigns for businesses of all sizes in a variety of industries.
In addition, you always have direct access by phone and email to your pay-per-click advertising campaign manager who will handle your questions and requests immediately. You also receive weekly follow-ups detailing the campaign's performance data.
Our pay-per-click services allow you to focus on other aspects of your business while our pay-per-click advertising professionals set up and manage your campaigns daily.
If you are ready to begin your first pay-per-click advertising campaign
or need us to manage your existing PPC campaigns, request a free quote
now. Our pricing includes a one-time setup fee and a monthly management
fee starting at $300.
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PPC Advertising Service Highlights:
- Ads Launched Within 24 Hours of Signup
- $150 Click Credit Upon Signup
- Daily Campaign Management
- Ongoing Keyword Research
- Split Ad Testing
- Landing Page Optimization
- Sales, Sign-Up, "Call to Action" Tracking
- Weekly Campaign Performance Reports
- Invalid Click Prevention
- Local, National or International Ad Delivery
- Ad Scheduling
- Direct Access via Email or Phone to your PPC Campaign Manager
